Sell IAM parts online.
Parts e-commerce software for automotive wholesalers. Bring every supplier, every part and real delivery times into one place.
Does this part fit this car?
Get it right and everything follows: fewer returns, fewer calls, more orders. We've spent years obsessing over this one problem.
Better than TecDoc alone. Extra data on top of TecDoc for a more complete catalogue.
Clean, consistent data. Uniform naming, images and attributes. Easy to compare and filter.
Matched to the vehicle. Search by licence plate or VIN, cross-checked against manufacturer data.
Learns from orders. Parts that get ordered and don't come back surface first next time.
When will it arrive?
Your customers are calling your sales desk to ask this right now. With Brightmotive, they just see the answer.
Show when, not stock. A clear delivery time instead of stock numbers and route codes.
Accurate and fast. Pre-processed stock for instant results. Live checks to stay correct.
Supplier routes. Combined stock and shipping from all your suppliers in one view.
Delivery schedules. Your delivery windows combined with supplier routes, down to the hour.
What if you don't have it in stock?
You source from multiple suppliers, but most platforms only show one. Brightmotive shows them all in one view.
One view, many sources. Your customers see combined stock across all suppliers.
Pricing you control. Set prices per supplier. Cheaper options show automatically.
Central purchasing. Your team orders from any connected supplier. No separate portals.
Full visibility for your team. Stock levels and order history across all suppliers and locations.
No training needed
Search, find, order. Every screen is designed so your customers spend less time on the software and more time getting work done.
Search. One search bar. Article code, OE number, VIN or tyre size.
Fast and snappy. Every screen loads instantly, even with multiple sources behind it.
Mobile. Order from the workshop floor, the counter or the road.
Save and order later. Save parts, come back later and pick up where they left off.
Everything else that comes with the platform
Trusted by wholesalers across Europe
Your customers don't care how complex your supply chain is. They just want the right part, fast. We make sure the platform keeps up, however large you get.
Workshops ordering parts through the platform every day.
In parts revenue processed for wholesalers across Europe.
Our track record, measured across all customers since 2017.
SAP, Microsoft Dynamics, Kerridge, Incadea, Wincarparts, TecDoc, PartsPoint, Staadegaard, and more.
Your data stays in the EU, encrypted in transit and at rest.
Revenue-based pricing with no per-user fees. The full platform is unlocked from day one, with volume discounts as you grow.
REST APIs, webhooks and MCP support. Connect your own tools or let AI agents work with your catalogue and order data directly.
Frequently asked
Increase your online parts orders. Five practical ideas based on what we see working across 200+ wholesalers.
Get the free guide
“Brightmotive transformed how our customers order parts online. Returns dropped, order volume went up and our sales team spends far less time on the phone.”
“Our workshops started ordering online without us having to explain anything. That never happened with the previous system.”
“We went from three supplier portals and a phone to one screen. Our team saves hours every day.”
“Brightmotive transformed how our customers order parts online. Returns dropped, order volume went up and our sales team spends far less time on the phone.”
“Our workshops started ordering online without us having to explain anything. That never happened with the previous system.”
“We went from three supplier portals and a phone to one screen. Our team saves hours every day.”
See it in action
We'll walk you through the platform with real examples and answer any questions you have.