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Brightmotive
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Car parts ecommerce with a smile

Sell spare parts to workshops with ease.
We
boost online sales, bring
peace to you as a wholesaler and make
your customers happy.

Analytics
Technical data
Wheels & Tyres
Easy parts identification
Trusted by 200+ wholesalers powering over 40,000 car repair shops. Processed over €3 billion in revenue.
Alliance Automotive
Nexus
LKQ
Autodistribution
Google, but for car parts
Brightmotive puts an entire catalogue behind a single search bar. Article code, OE number, ERP code, VIN or tyre size: start typing and we'll get you there.
Better data, fewer returns
Brightmotive combines multiple data sources and its own logic to pin down the part that fits, so your customers pick the right one and you see fewer returns.
Customise your catalogue
Choose which product categories are displayed and automatically build your catalogue selection based on products that are in stock. You can even add your own products.
More than just car parts
Don't make your customers use several tools to order parts. That's tedious, and tedious loses orders. With Brightmotive they stay with you for every product you sell.
User analytics
User analytics
Get to know your customers by analysing their online behaviour. View analytics per region, account manager, company or user.
Repairs and maintenance
ERP syncing
Universal products and tyres
Workshop software integrations
Customers can order directly via the workshop software they're accustomed to.
Serious security
Our development process and cloud infrastructure are ISO 27001 certified. An independent auditor checks how we work.
Put your customers in the driver's seat
Fast

Stop waiting, start working. Pages load instantly, even with stock and prices coming in from several sources.

Mobile and tablet friendly

Brightmotive works properly on phones and tablets. Mechanics order from wherever they are, without walking to a desktop.

Set brand preferences

Prioritise brands for each product category and define rules via your real-time stock. Overwrite these rules for customers with specific brand preferences.

Integrate with API

Have it your way. Connect Brightmotive to your own systems through the API, however that fits your organisation.

Employee accounts

Employees can quickly switch between customer accounts to view the catalogue through the eyes of the customer. They can even place orders on their behalf.

Workshop software

Customers can order directly via the workshop software they are accustomed to and calculate job hours.

Happy customers
and fewer returns
Book a demo for a detailed explanation of Brightmotive
Book a demo👀
© 2026 Brightmotive Services bv
Maliesingel 40
3581 BK Utrecht NL
Tel: +31 30 22 700 25
Terms and ConditionsVoorwaarden
Developed by Brightin bv with ♥ in Utrecht, the Netherlands